Marketing at Texas Christian University

3 faculty and 0 courses in Marketing at Texas Christian University.

Faculty

• Minakshi Trivedi, Professor, J. Vaughn and Evelyne H. Wilson Professor of Business h-index 17
  /Research Retailing and Social Media Online and Mobile Behavior Selected Publications Liao, Bo, Candace Yano and Minakshi Trivedi (2019), “Optimizing Store-Brand Quality: Impact of Choice of Producer and Channel Price Leadership”, Forthcomi
  Notable: “Distribution Channels: An Extension of Exclusive Retailership” (1998) · 221 citations
• Bob Leone, Professor of Marketing, J. Vaughn and Evelyne H. Wilson Chair in Marketing
  /Research Evaluating the effects of advertising, price and promotion on market performance Evaluating the effects of retail pricing strategies and promotion on brand, category and store substitution behavior Branding and brand equity Consum
• Philip Kim, Professor

Roster/catalog compiled from the college’s public directory. Faculty counts are directory headcounts; the named list may be a subset. h-index shown only for ORCID-backed or high-confidence OpenAlex matches. Data as of 2026-07-02.